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Outside Euroffice.com.uk’s offices in south London is a poster showing Martin Luther king saying: “I have a dream.”
It was put there by George Karibian, founder of the company that calls itself the UK’s biggest online office supplier. It’s an important message for his young, eager employees, with their designer jeans and spiky hair. Most likely none of them expected their careers to involve selling such dull items as pens, paper and other office supplies to small businesses. Even Mr Karibian admits he got there almost by accident.
His company has thrived, even after the dotcom bubble burst and he spent more than a year struggling to raise cash to keep it going. Partly that is because he sold a dream – to himself, his employees, his suppliers, and his financial backers, which kept them all on his side. With over confidence typical of the dot-com era, he was convinced he was building not an office products supplier, but “the next Google.”
To raise money, Mr Karibian was forced to surrender control of the business to a venture capital company, Net Partners, which has provided £2m in funding. Other dotcom competitors who received fortunes during the bubble years burned through the cash and went out of business. But the Wharton graduate paid fanatical attention to detail. From day one he scrutinized every aspect of cash management, the value of his marketing expenditure, the functioning of his website and the efficiency of an internet business.
Mr Karibian also set in place disciplines that he believes saved his business where others failed. The first was marketing, crucial to an online business that can only survive if clients come to its site and stay there. Clients making big purchases are send gifts. “I hate gifts. But the numbers tells us they work,” Mr Karibian says.
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Местоимения. Местоименные наречия………………………..………………….222
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Образование глаголов. Общие сведения………………………………………….228
Именные формы глагола. Вспомогательные глаголы и их функции…………...230
Переходные и непереходные глаголы, безличные, возвратные………………...239
Типы спряжения и основные формы глагола…………………………………….241
Простые и сложные времена глаголов, образование, употребление, перевод…244
Модальные глаголы, их значение, употребление и перевод…………………….270
Действительный и страдательный залог (пассив)………………………………..273
Повелительное и сослагательное наклонения……………………………………275
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Наречия. Степени сравнения………………………………………………………280
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Контрольные работы………………………………………………………………..290
Задания для аттестации (зачет I семестр)………………………………………….298
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